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September 2025 Pitch Presenter

August 27, 2025 8:24 AM | Anonymous

Sheila Harding
CEO and Founder
HoloTerra / "ARPath"

ARPath is augmented reality pathways that scale through destination locations to tell deeper stories tied to place. ARPath pioneers smart city technology and is gearing up to tell stories across Route 66!

Sheila Harding, CEO and Founder of Harding Digital, has a rich legacy in leadership, drawing from a family of esteemed engineers, and designers. With nearly 33 years of diverse experience across film, television, stage, web, and XR development, she has been a pioneer in these fields. Her early career featured notable roles, including "Baby Ed" on The Roseanne Show for a few seasons and screen appearances as the 1992 "Michelin Tire Baby". 

 Sheila's journey also includes a successful dance career, where she owned dance studios and choreographed for tours and musical theatre, including work in Las Vegas and also hosting on some of the largest cruise ships in the world. At 13, Sheila taught herself web design and programming, eventually founding OKC Web Design Company, which led to the founding of HoloTerra. Throughout her career, she has developed hundreds of web projects, helping to launch ventures across the U.S., Canada, and Bermuda, with an emphasis in entertainment and technology, including work building interactive maps and NFTs. By this point, her passion for motion capture and adoration of her father's work in flight simulation led her to study Virtual Reality at The University of Advancing Technology, where she founded the Virtual Reality Student Organization. She then earned the Virtual Citizenship Award in 2022. Sheila now leads ARPath, pioneering augmented reality storytelling technology across the American Landscape.ARPath revolutionizes storytelling with a series of cinematic augmented reality movie pathways in real world

locations. ARPath is loaded with AI-enhanced characters that encourage foot traffic along a path while educating tourists and motivating smart cities. Using patent-pending technology, ARPath aims to become the augmented reality movie search platform and wayfinding database of the future. ARPath uses gamification and rewards to provide strategic economic development in focused areas and repeat visits to resorts, attractions, and the civic bodies surrounding them. ARPath’s MVP is funded by a grant from The Preserve

Route 66 Grant Fund of the National Trust for Historic Preservation, with the world's first ARPath now live for private tours on 39th Street in Oklahoma City. Learn more at ARPath.tech

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