Kevin Moore on Venture Capital, Innovation, and Investing in Oklahoma’s Future
by Dennis Spielman

Kevin Moore's career journey began in civil engineering after earning his degree from Oklahoma State University. However, he soon transitioned into finance, drawn by a desire to understand and impact financial systems. His path led him into venture capital, where he saw an opportunity to support early-stage founders and build something innovative. Recognizing the untapped potential in regions like Oklahoma, Moore founded Serac Ventures, an early-stage venture capital firm dedicated to investing in high-growth technology companies. His mission is to level the playing field in venture capital by providing opportunities outside traditional major markets while fostering impactful, high-potential startups.

"I grew up here in Oklahoma. Didn't come from a strong financial background. I would say most people would say I grew up fairly poor. Finance was an area of our lives that was sort of non-existent," said Kevin Moore. "And as I got older, I got interested in that space and left my job as an engineer to pursue a career in financial services. And I thought money made such a big difference in my life. Why not help people with theirs and try to make a difference in that capacity?"

Moore believes Oklahoma offers untapped potential for investors willing to look beyond traditional markets. He challenges the misconception that the state's economy revolves solely around oil, gas, and real estate, emphasizing the growing ecosystem of talent emerging from incubators, accelerators, and venture capital firms. He has seen firsthand how the venture capital landscape has expanded in the past 15 years, attracting more founders and investors who embrace risk and innovation. Moore compares identifying investment opportunities to surfing—where success comes from paddling out early rather than riding waves that are already breaking.

"I always like to use this analogy of when you're a surfer looking for the next big wave, you don't look at the wave, you don't try to get on the wave that's already coming to or close to the shore. You paddle out further, and you wait for the next larger wave that you know is coming," said Moore. "I think Oklahoma and places like Oklahoma are that, and that's sort of how we think about opportunity. If you already see the opportunity and everyone's getting on that, then it's too late. You have to get on the next one. So that would be my words of encouragement for people who are really investors to think about opportunity from that perspective."

Moore urges new founders to take the initiative and start building without waiting for validation from others. He believes too many entrepreneurs hesitate, waiting for someone else to prove an idea's success before pursuing their own. Instead, Moore advocates for an action-first mindset, urging founders to embrace uncertainty, push through challenges, and truly put the 'venture' back in venture capital. According to Moore, real growth happens in moments of discomfort, and those willing to step outside their comfort zones will find the greatest opportunities.

Kevin Moore's talk at the Oklahoma Venture Forum will inspire entrepreneurs, investors, and business leaders by sharing his journey from humble beginnings to launching Serac Ventures. He will discuss how underdog founders can overcome obstacles and build something significant while challenging outdated systems that limit innovation. Attendees will gain valuable insights into Oklahoma's evolving venture capital landscape and learn how to identify opportunities before they become mainstream.

"Differentiation is good," said Moore. "If you want to hear a different perspective on how to grow and do something significant, how the venture capital ecosystem is working and growing, and ways that it needs to change, then come out and listen to the presentation. It should be fun, and I look forward to being there and sharing my experiences with the group."

Don't miss the OVF Power Lunch on Wednesday, April 9, 2025, at 11:30 a.m. in Metro Tech EDC Room 123 (1700 Springlake Drive, Oklahoma City). This is a prime opportunity to network, gain insights, and engage with Oklahoma's thriving business community.

Register to attend April 9, 2025 Power Lunch

The Investability of Oklahoma

A Growing Entrepreneurial Ecosystem

The strength of Oklahoma’s entrepreneurial ecosystem lies in its ability to foster collaboration and support among business owners, investors, and service providers. With a well-established network of incubators, accelerators, and funding sources, entrepreneurs in Oklahoma have access to critical resources that help turn their ideas into viable businesses. Organizations like i2E, Thunder Launchpad, and Oklahoma City’s Innovation District provide key support structures for startups, ensuring they have the guidance and funding necessary to scale.

Oklahoma’s low cost of living and favorable tax incentives further add to its attractiveness for entrepreneurs. Compared to other major business hubs, startups can stretch their investment dollars further, allowing them to allocate resources toward growth and innovation rather than excessive overhead costs. This affordability factor, combined with an engaged investor community, makes Oklahoma a compelling place to start and scale a business.

Oklahoma Venture Forum is  the bridge

At the heart of Oklahoma’s investability is the Oklahoma Venture Forum (OVF), a premier resource for entrepreneurs, investors, and business professionals looking to connect and collaborate. OVF plays a crucial role in strengthening Oklahoma’s business ecosystem by facilitating access to people, resources, and service providers that are essential for growth.

Through monthly networking events, pitch sessions, and expert-led discussions, OVF creates a platform where entrepreneurs can meet potential investors and industry leaders. These connections are instrumental in securing funding, refining business models, and overcoming common challenges in the entrepreneurial journey.

OVF serves as a bridge between startups and the service providers they need to thrive, whether it’s legal counsel, marketing expertise, or financial guidance. By fostering these relationships, OVF contributes to the overall health of the business community, ensuring that Oklahoma-based companies have the support they need to succeed in a competitive marketplace.

Moving Oklahoma Forward

The future is bright for Oklahoma’s entrepreneurial ecosystem, and with continued investment and collaboration, the state will remain a hub for innovation, opportunity, and long-term economic success.

We look forward to seeing you at our April 9^th Power Lunch!

Register to attend April 9th Power Lunch

Kevin Moore on Venture Capital, Innovation, and Investing in Oklahoma’s Future
by Dennis Spielman

Kevin Moore's career journey began in civil engineering after earning his degree from Oklahoma State University. However, he soon transitioned into finance, drawn by a desire to understand and impact financial systems. His path led him into venture capital, where he saw an opportunity to support early-stage founders and build something innovative. Recognizing the untapped potential in regions like Oklahoma, Moore founded Serac Ventures, an early-stage venture capital firm dedicated to investing in high-growth technology companies. His mission is to level the playing field in venture capital by providing opportunities outside traditional major markets while fostering impactful, high-potential startups.

"I grew up here in Oklahoma. Didn't come from a strong financial background. I would say most people would say I grew up fairly poor. Finance was an area of our lives that was sort of non-existent," said Kevin Moore. "And as I got older, I got interested in that space and left my job as an engineer to pursue a career in financial services. And I thought money made such a big difference in my life. Why not help people with theirs and try to make a difference in that capacity?"

Moore believes Oklahoma offers untapped potential for investors willing to look beyond traditional markets. He challenges the misconception that the state's economy revolves solely around oil, gas, and real estate, emphasizing the growing ecosystem of talent emerging from incubators, accelerators, and venture capital firms. He has seen firsthand how the venture capital landscape has expanded in the past 15 years, attracting more founders and investors who embrace risk and innovation. Moore compares identifying investment opportunities to surfing—where success comes from paddling out early rather than riding waves that are already breaking.

"I always like to use this analogy of when you're a surfer looking for the next big wave, you don't look at the wave, you don't try to get on the wave that's already coming to or close to the shore. You paddle out further, and you wait for the next larger wave that you know is coming," said Moore. "I think Oklahoma and places like Oklahoma are that, and that's sort of how we think about opportunity. If you already see the opportunity and everyone's getting on that, then it's too late. You have to get on the next one. So that would be my words of encouragement for people who are really investors to think about opportunity from that perspective."

Moore urges new founders to take the initiative and start building without waiting for validation from others. He believes too many entrepreneurs hesitate, waiting for someone else to prove an idea's success before pursuing their own. Instead, Moore advocates for an action-first mindset, urging founders to embrace uncertainty, push through challenges, and truly put the 'venture' back in venture capital. According to Moore, real growth happens in moments of discomfort, and those willing to step outside their comfort zones will find the greatest opportunities.

Kevin Moore's talk at the Oklahoma Venture Forum will inspire entrepreneurs, investors, and business leaders by sharing his journey from humble beginnings to launching Serac Ventures. He will discuss how underdog founders can overcome obstacles and build something significant while challenging outdated systems that limit innovation. Attendees will gain valuable insights into Oklahoma's evolving venture capital landscape and learn how to identify opportunities before they become mainstream.

"Differentiation is good," said Moore. "If you want to hear a different perspective on how to grow and do something significant, how the venture capital ecosystem is working and growing, and ways that it needs to change, then come out and listen to the presentation. It should be fun, and I look forward to being there and sharing my experiences with the group."

Don't miss the OVF Power Lunch on Wednesday, April 9, 2025, at 11:30 a.m. in Metro Tech EDC Room 123 (1700 Springlake Drive, Oklahoma City). This is a prime opportunity to network, gain insights, and engage with Oklahoma's thriving business community.

Register to Attend April 9, 2025 OVF Power Lunch & Annual Meeting

SkinCheck is a digital health startup dedicated to revolutionizing skin cancer detection and dermatological care access through innovative AI technology. Our platform offers a first-of-its-kind, racially unbiased AI-powered screening tool designed to detect skin cancer accurately across all skin tones. By empowering users with a mobile application for early risk assessment and streamlined teledermatology consultations, SkinCheck bridges the gap between patients and timely medical care. Our business model integrates both B2B and B2C channels, catering to individual users seeking accessible dermatological assessments, as well as health systems and providers aiming to enhance patient care and reduce costs through early detection. With over 130,000 users and partnerships with leading healthcare providers, SkinCheck is poised to transform skin health management globally by improving early detection and reducing healthcare inequities.

XomaHealth, LLC has developed an innovative, patented medical device to remedy Xerostomia (dry mouth), especially at night. This device will improve the quality of life for millions of patients.

Dry mouth causes loss of sleep, decline in dental health, loss of teeth, mouth sores, and other serious health issues. There are NO remedies for millions of people that have the significant medical problem of impaired or no saliva glands or for nighttime relief.

A study estimated 20% of the US population suffers from Xerostomia or approximately 66 million people. This demonstrates a significant market opportunity. XomaGuard will be an OTC product and there are no similar products on the market.

We are a fully packaged and customizable commercial fleet vehicle accident support platform. This means that when, for example, a fleet accident occurs, we align the process for the fleet drivers, fleet managers/companies, and any other party that may be involved. We provide real-time streaming of the accident process (what the fleet driver is doing after the accident) to the fleet company to ensure company protocol is being followed to the T. It is critical that there are no idiosyncrasies in the post-accident process to avoid many costly outcomes with litigation and claims issues being the most costly. We want to make sure that doesn’t happen to your fleet company.

At EnCor Industries, our mission is to enable businesses to scale faster, reduce costs, & retain control over their creations. In the next 2 years, we aim to empower over 50 startups through subsidized prototyping credits, ensuring access to advanced manufacturing. Our short-term objectives include producing more than $500,000 in manufactured parts, establishing 3 strategic partnerships with ESOs & EDOs, & reducing prototyping costs by 80%. Additionally, we are committed to retaining over 15 bioTech & emerging hardTech startups in Oklahoma, strengthening the local innovation ecosystem & fostering a new wave of industrial growth.

Register to attend March 2025 Pitch Lunch

Succession Planning: Lessons from a Business Transition

As a business coach, I recently had the privilege of guiding retiring parents through the process of transitioning their business to their children. Succession planning is a complex journey that requires careful preparation—often taking a year or more to execute effectively. It also demands a strong network of professionals, including accountants, attorneys, and other logistical experts.

Throughout this process, I realized that my association with OVF provided me access to trusted resources, making facilitating a smooth and successful transition easier. Here are some key takeaways from my experience...

Key Insights on Business Succession Planning

• New owners may not be fully prepared for the workload. Many responsibilities happen behind the scenes, and the transition can be overwhelming without a clear understanding.
• A structured growth plan is essential. The new owners need a well-defined strategy to ensure business continuity and expansion.
• A strong support system is invaluable. Having mentors or advisors available for guidance can help the new owners navigate challenges effectively.
• Tax implications must be addressed early. A CPA should be involved to help the exiting owners understand and manage the tax impact of the buyout.
• Leadership roles should be clearly defined. A solid leadership team must be in place before the transition, with well-established roles and responsibilities for the incoming owners.

 

Successful business succession requires both strategic foresight and the right resources. With proper planning and support, business owners can ensure a smooth transition that benefits both generations and secures the company's future. Remember, as an OVF member, you have access to a large network of resources who can help you move forward! I look forward to seeing you in Tulsa for the March Power lunch.

 

Kind Regards,

Gina Bertoletti

 ATTEND the March Pitch Lunch in Tulsa

 

Devon Laney

President & CEO at Gradient

Tulsa’s Front Door for Entrepreneurship

Written by Dennis Spielman

Devon Laney built his career on a deep-rooted entrepreneurial spirit and a commitment to fostering innovation. Growing up in rural Alabama, he drew inspiration from his grandfather, who launched the first radio station in their hometown. Laney started his own journey by founding Southeast Concerts, a web-based logistics company serving the entertainment industry across the SEC market.

"I never really understood the impact that [entrepreneurship] would have on me growing up until later in life when I look back and see my journey and how entrepreneurship had impacted it and helped influence my journey," said Devon Laney.

After selling the business during graduate school, he strengthened his expertise in strategy and technology at Accenture. His passion for entrepreneurship led him to Birmingham, Alabama, where he expanded the Entrepreneurial Center into Innovation Depot, a major support hub for startups. As CEO, he championed entrepreneurship as a driver of economic development. In 2019, he brought his expertise to Tulsa, Oklahoma, where he transformed 36 Degrees North into Gradient, a leading hub for innovation and business growth.

"I got a call from another recruiter who told me that there was a group in Tulsa, Oklahoma, really looking to build out their ecosystem," said Laney. "And they had heard about some of the work that we had done in Birmingham, and they felt that Tulsa and Oklahoma were at a really good point to begin to think about how to grow entrepreneurship support in a way that was impactful, meaningful, but also very intentional."

Gradient serves as Tulsa's hub for innovation, providing entrepreneurs, startups, and remote workers with the resources they need to grow. Acting as the front door to the city's entrepreneurial ecosystem, Gradient connects individuals with mentorship, funding, business support, and collaborative work spaces. The organization fosters a thriving business community by offering incubator and accelerator programs, boot camps, and workshops designed to help ventures scale successfully. By uniting key resources under one roof, Gradient simplifies the path for innovators to access capital, legal and marketing assistance, and strategic partnerships. Gradient's dynamic network and data-driven approach strengthens Tulsa's position as a premier destination for business growth and innovation.

"As we've grown and evolved with incubator programs, accelerator programs, boot camps, workshops, all these things, it became clear that everyone in Tulsa, maybe Oklahoma, associated 36 Degrees North with a specific co-working location," said Laney. "The challenge that I put forth to our team was I want us to go through the process of thinking about our identity, thinking about our brand, what it represents, what it means, not historically, but long-term, where we're going and what we're doing as an organization." 

Gradient will host the upcoming Oklahoma Venture Forum pitch presentation, providing entrepreneurs with a valuable platform to showcase their ideas. Devon Laney emphasizes the importance of clarity and impact when delivering a pitch. He advises entrepreneurs to focus on why their product or service matters, rather than getting lost in technical details. According to Laney, a strong pitch should clearly explain the problem being solved, the size of the market, and why the solution stands out. 

"You've got to be quick and compelling in why it matters—why what you're doing matters, and why it's better than anything else that are alternatives," said Devon. "The goal is to get them to have a follow-up meeting with you. That's when you can dive into the features, data, and science." 

Join the OVF Power Pitch Lunch on Wednesday, March 12, 2025, from 11:30 am. at Gradient (12 N Cheyenne Ave in Tulsa). Join OVF to network, learn, and grow with Oklahoma's vibrant business community.

"We're excited about showing everyone Gradient in Tulsa," said Laney. "It's one of America's largest dedicated innovation and entrepreneurship hubs anywhere in America. We're proud of that and excited to host OVF, have the pitches here, and bring people from around the state to Tulsa to see Gradient and the ecosystem here in action so people can check out the website, joingradient.com.”

 ATTEND the March Pitch Lunch

Lissa Hamil joined NOW CFO in 2024 as a Business Development Representative, bringing her extensive expertise to the Oklahoma market. With over a decade of business development experience and more than 20 years in management, Lissa is driven by a passion for connecting businesses with the right solutions to streamline their operations and boost profitability. She believes that education is key and is dedicated to empowering others through knowledge.

Outside of work, Lissa loves traveling the world with her husband and three children, with the Caribbean being their favorite destination. In her free time, she enjoys reading and giving back to her community through volunteer work.

Register to attend the February 2025 OVF Power Lunch

Being a visual pitch presenter.

A compelling business pitch can catapult a business forward in many ways, especially during its formative stages. A well-crafted pitch not only captures attention but also lays the foundation for meaningful connections with investors, potential clients, and resource providers.

One of the most powerful tools in your arsenal is the ability to be a visual storyteller. This skill allows you to convey your vision in a way that resonates deeply with your audience. By using visual language effectively, you can transform abstract ideas into tangible and relatable narratives, making it easier for others to see the value and potential of your business.

At OVF, we have witnessed numerous pitch presenters who have mastered the art of storytelling. These individuals consistently leave a lasting impression, and their success boils down to a few key traits:

Conciseness: They keep their pitch short and to the point, ensuring their message is clear and easy to understand.

Memorable Stories: They incorporate compelling anecdotes or examples that stick in the audience’s mind, making their pitch not only informative but also engaging.

Confidence: They deliver their pitch with poise and conviction, exuding an air of trustworthiness.

Visual Impact: They use visuals strategically to illustrate the difference their business is making, bringing their story to life in a vivid and impactful way.

Problem-Solving Clarity: They articulate the problem their business is addressing in a straightforward manner, leaving no doubt about its importance and the effectiveness of their solution.

Mastering these elements can set your pitch apart and position your business for success. Remember, a pitch isn’t just about explaining your idea; it’s about inspiring belief in your vision. By combining concise messaging, memorable storytelling, and visual storytelling, you can make a powerful impression that propels your business forward.

If you would like to pitch at OVF follow this LINK.

 ATTEND 

Join us for Share the Love, an Ecosystem Builders Spotlight, a program dedicated to highlighting and celebrating Oklahoma's entrepreneurial ecosystem builders. This event brings together innovators, mentors, and community leaders who are driving growth, collaboration, and opportunity in the state.

Through informative snippets, bios, teasers, and testimonial stories, we’ll spotlight the passion and dedication of individuals and organizations working to empower entrepreneurs and strengthen Oklahoma’s economic landscape.

Let’s celebrate their impact and foster connections that fuel future success.

Ecosystem  Participants

Meinders School of Business

Tulsa innovation Labs

The Verge OKC

Cultivate Venture Accelerator

Gradient

Plains Ventures

I2E

Oklahoma State University

Launch Rural OK & Rural Ecosystem Builders

OK Farm Bureau / OK Grassroots Rural & Ag Business Accelerators

 ATTEND

Revolutionizing Resources: The Impact of i2E and the OCN on Startups
An Interview with Darcy Wilborn

Written by Dennis Spielmann

Darcy Wilborn serves as the Vice President of Operations at i2E, where she has dedicated over a decade to supporting entrepreneurs on their journeys. Starting as an administrative assistant, she has risen through the ranks to become an integral leader in the organization. She works across internal and external communications at i2E to support entrepreneurs and start-up companies receiving i2E programs, services, and capital.

“We help entrepreneurs and early-stage start-up companies that are anywhere from an idea on a napkin, usually through those first early customers,” said Darcy Wilborn.

Over the past 25 years, i2E has evolved alongside Oklahoma’s entrepreneurial landscape, adapting to meet the needs of a rapidly changing innovation ecosystem. Originally established as the Oklahoma Technology Commercialization Center, i2E has expanded its offerings to support start-ups more holistically. As Darcy Wilborn explained, “We’re in a completely different entrepreneurial environment,” and this shift is evident in initiatives like the Oklahoma Commercialization Network, which leverages partnerships and state resources to provide a collaborative, statewide approach.

The Oklahoma Commercialization Network (OCN) is a transformative initiative powered by the Oklahoma Center for the Advancement of Science and Technology (OCAST) to strengthen the state’s entrepreneurial ecosystem. By uniting over 37 partners, including organizations like Verge in Oklahoma City, Gradient (formerly 36 Degrees North) in Tulsa, and REI Oklahoma, the network ensures entrepreneurs can access a wide range of resources, such as coworking spaces, legal support, workshops, and funding opportunities. Designed to eliminate redundancies and increase collaboration, OCN helps start-ups seamlessly connect with the services they need at each stage of their journey. This network democratizes access to resources, making them more transparent and easier to navigate. For Oklahoma, the OCN represents a significant step forward in supporting innovation, fostering economic growth, and attracting and retaining top entrepreneurial talent in a competitive global landscape.

“I think the thing I’m most excited about is the additive effect,” said Wilborn. “Entrepreneurs are given a menu of resources and get to self-identify and choose those that are most impactful for them. It really changes the game and democratizes how they can access the resources rather than one organization helping ’em with this and then six months later another organization helping ’em with this.”

To learn more about i2E and the Oklahoma Commercialization Network (OCN), entrepreneurs can visit the i2E website at i2E.org/network. The site offers information about i2E’s programs, partner organizations, and available resources. Entrepreneurs can fill out an inquiry form on the website or through any partner organization’s site to connect with the network. i2E’s team works closely with start-ups to understand their goals and provide tailored recommendations for resources, programs, or mentorship opportunities that align with their current stage of growth. Whether they’re looking for training, coworking spaces, funding, or legal assistance, i2E and the OCN streamline access to essential tools to help start-ups succeed.

At the February Power Lunch, Wilborn will discuss how all the partners have come together with these resources to make them more transparent and easier to find.

“I’m hoping to empower folks to come talk to us if there are entrepreneurs at the luncheon that maybe talked to i2E five years ago as we’re a different i2E now,” said Wilborn. “I’d love to have another conversation as part of the statewide network. There are just a lot more tools in our toolkit than we had certainly 25 years ago and even five years ago. The resources for entrepreneurs across the state have really blossomed into this full suite, and I don’t know that everyone knows that.”

Don’t miss your chance to hear from Darcy Wilborn at the February Power Lunch on Wednesday, February 12, 2025, from 11:30 am. at the Metro Technology Center Economic Development Building (1700 Springlake Drive, Entry 13, Oklahoma City). Join OVF to network, learn, and grow with Oklahoma’s vibrant business community.

“I hope everyone comes out,” said Wilborn. Public-private partnership is so important for a state like Oklahoma especially. Our ability to attract and retain brilliant entrepreneurs is crucial. And so I hope everyone comes out and learns more about how the state is supporting entrepreneurship.”

 ATTEND