“We try to position ourselves so that there’s not a single industry our products wouldn’t support,” says Ralph McCoy. Along with being the featured speaker at the March 14 Oklahoma Venture Forum luncheon, McCoy is also the Executive Vice-President of Apptricity, a company specializing in enterprise-class software that streamlines supply chain and spend management operations. “The U.S. Government has our technology worldwide, as does Nestlé and AT&T,” says McCoy. “Those are hundreds of thousands of users and millions and millions of items.” Other companies on board with Apptricity technology include Bed Bath & Beyond, Verizon, and TD Bank.
When Ralph McCoy co-founded Apptricity nearly 20 years ago, the Internet of things (Iot) was a brand new idea. “Back then, mobile technology was still very immature. But we all believed that was where the future was, so we built accordingly. Our tag line was ‘Access from anywhere.’”
“Because I’ve sat on both sides of the desk, selling and buying software, I had run into issues of technology obsolescence. The technology was not able to adapt to business in the way that business changes.”
So McCoy and his team created the agnostic software that is at the heart of their company. “We knew that having to make significant investments and rewrite the system every seven years was not an option,” he says, “so we created a product that evolves along with the software and hardware platforms.” A statement from the Apptricity website says it best: Whatever your backend, operating system or hardware, Apptricity applications will adapt to your environment, so you don’t have to adapt to ours.
Adaptable could be another of Apptricity’s taglines: This is a company that, in McCoy’s words, “cut its teeth at Wal-Mart, which was not a bad place to be.” Where did the company go from there? Today Apptricity does $3.5 billion in transactions per month and tracks 25 million global assets. Nineteen years ago, McCoy and his team utilized palm pilots. Today? “The stuff we’re working on right now is really cutting edge,” says the Apptricity EVP. “It’s revolutionizing the mobile environment as it relates to the service industry. I’m talking about mobile technology integrated in with a Verizon or an AT&T, which has thousands of vehicles and workforce spread out across the country. We tend to navigate towards very complex organizations that have challenges with tracking and locating assets.”
“Any vertical market you can think of has adaptability with Iot and machine to machine. It’s definitely become much more acceptable in our lifetime, from a technology standpoint. Consider how well we’ve adapted to Alexa and Siri and some of the other intrusions we might not have thought of in the past. Now these are commonplace devices in our homes. Sometimes social acceptance leads to change in corporations.”
“It’s been an exciting time,” says the entrepreneur who currently works out of Apptricity headquarters in Irving, Texas. He has a residence in Oklahoma, though, and plans to return to his home state at some point. “Having the flexible architecture and the flexible product base allows us to adapt to all the different industries.”
A graduate of the University of Oklahoma, Lane has nearly 15 years of oil and gas operations and engineering experience and over 15 years of information technology experience. His initial communications experience was as a communications platoon commander with Third Battalion, Eighth Marines, and as a technical communications evaluator for the Second Marine Expeditionary Force Special Operations Training Group. His business focus with Dolce Vita IT Solutions is on strategic IT planning, disaster recovery design, and automated network management.
Dolce Vita IT Solutions LLC provides small and midsize businesses with an outsourced IT department which is proactive, professional, and cost-effective. With DVITS, business owners and managers are surprised to find that they can let us handle the technology support and allow them to focus on their organization's core mission.
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Alex Lobodiak's goal is advancing Oklahoma as a destination for entrepreneurs and enjoys connecting founders with resources. He manages a boutique consulting company, True North Ventures, and directs the business development operations for GeoSafe, which reduces emergency response times. In 2017, Alex helped organize a weekend-long competition where developers, designers, and business-minded individuals come together to share ideas, form teams, build products, and (hopefully) launch startups.
Alex began his involvement with startups in 2009 while studying Management Information Systems at the University of Oklahoma. Over the years, he’s provided analytical services for hedge funds, e-commerce companies, and precious metal dealers. He began consulting GeoSafe in 2015 and joined after leading the company through a successful growth phase. He still consults and advises in his spare time when his wife and chocolate lab allow it.
Alex serves the local community through his involvement in various non-profit boards such as All Kidz, Catalyst, and serves as an organizer for Startup OKC. He is the current president of The University of Oklahoma's Recent Alumni Advisory Board and was the recent production co-chair for the OKC Festival of the Arts. He earned his Bachelor of Business Administration from OU and has returned to pursue his Masters with a focus on Entrepreneurship.